1.What are the 7 major differences between our SEO services vs. our competition?
• Guaranteed lowest prices on the Internet
• Unlimited keywords
• 100% money-back results guarantee
• Free Keyword Research Analysis Report
• Free Submission to 1000+ Search Directories
• 24-hour worldwide customer support
• No-set up fees or hidden costs
2.What are the major differences if we use your SEO services vs. doing-it-yourself?
Benefits of using Aeonet Inc.
• 100% money back results guarantee
• Positive results within 4 months
• Doing SEO successfully for 10 years
• Track record w/100's of clients
• Generate the most popular typed in keywords
• Generate monthly Keyword Visibility reports
• Generate hundreds to thousands of optimized web pages
• Monthly overall performance analysis
Disadvantages of using doing it yourself or in-house
• Learning how SEO software's work and applying SEO
• Time and labor daily intensive work
• Waiting months to discover how your optimized pages perform
• Manual web page generation and optimization
• Limited access to good keyword selections
• IT professionals are not trained at SEO
Industry General Disadvantages
• No schools for learning all about SEO
• Competing against billions of existing web pages
• 1/1,000,000 chance of success
• Competing against 10,000 newly submitted sites daily
3.What exactly do you do?
We create massive visibility online on multiple keyword searches for our client's websites across the major Internet Search Engines like, Yahoo, Google, AOL and MSN all within the Top-20 listings, where 85% of website are found statistically. We design 100's and 1,000's of web pages to meet the search engine's algorithms in order to give the best chance that our keyword web pages will be the highest ones ranked once we submit them to the engines.
4.Why does the indexing time take 4 months?
There's a backlog because 10,000 new websites are being registered daily to the major Search Engines worldwide. It could take as little as a few days to a few weeks to get indexed, but we guarantee Top-20 keyword rankings by the 4th month after the first search engine submission date of your site. All you had to do 10 years ago is simply submit your website with one of the major Search Engines and your site would be indexed instantly, and most probably with good visibility, with access to billion people online. Those days are long gone.
5.How many keyword rankings should we order?
The decision is mainly weighted on your monthly budget, desire to expand your business and gain more market share online. The more keyword phrases we optimize for your website, the more on-line visibility, traffic and sales you will receive.
A keyword phrase is a one or more string of words. A string of three (3) words is most likely to be the most targeted. In any three-word phrase you can cover the name of the products and services, the type of buyer/seller, and a geographical location. For example, "buy car Chicago" or "discount tickets London".
6.How many words are optimal for a Keyword Phrase?
A keyword phrase is a one or more string of words. A string of three (3) words is most likely to be the most targeted. In any three-word phrase you can cover the name of the products and services, the type of buyer/seller, and a geographical location. For example, "buy car Chicago" or "discount tickets London".
7.Who generates and decides on the selection of keyword phrases?
We will generate a FREE comprehensive Keyword Research Analysis Report on thousands of most popular typed in keywords in your business, side by side with the daily hits those keyword phrases receive, all in ranking order. All that you will need to do then is to edit out the keywords that you don't want, and then email us back the final approved list to be used for your websites Search Engine Optimization.
8.Why do we need to sign a License Agreement?
The SEO License Agreement protects both parties. To perform our SEO services, we require full access to your web host server's FTP to upload our optimized pages. So the License Agreement protects you from any security risk. For the duration of our contract, we will be uploading our optimized pages (outside of your existing website pages) generated by our unique SEO software for the sole purpose of positioning your website's keywords within the Top-20 positions across the 20 major Search Engines.
9.What is your Money Back Guarantee policy?
PRODUCT GUARANTEE - We guarantee that within 4-months time that your website will have achieved at least the minimum number of Top-20 keyword rankings across the major search engines according to the number of keywords ordered.
100% CUSTOMER SATISFACTION POLICY - Any extra keyword rankings are always free-of-charge, and anything less is bill on a pro-rata basis after the 4th month. For example, if we over deliver anytime on a 50 keyword ranking order, the standard monthly fee of 89.95 will apply. If we only achieve 40 Top-20 keyword rankings between the 4th and 12th months of the contract, then 40/50 of the monthly billing will apply of US$71.99. And if we under perform by less than 50%, we will DOUBLE your order on another domain and hosting that we will purchase on your behalf.
10.Why do only guarantee Top-20 positions? Why not Top-10 or #1?
11.How long will our keyword rankings stay within the Top-20?
12.Do you guarantee traffic, and how much should we expect?
13.How many Search Engines do you cover?
14.What do you mean by a "Top-20 keyword ranking"?
15.What is "Search Engine Optimization" or SEO?
16.What is your order process if we decide to order?
17.What information is inside your monthly keyword visibility reports?
21.If we use your SEO services, will we be banned by any search engine?
| FEATURES AND BENEFITS SEO FACTS & FEATURES |
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From AEONetInc website: www.aeonetinc.com
BACKGROUND OF SEO
Search Engine Optimization (SEO) is very difficult, but it will soon get much, much worse.
Six years ago you could easily count the firms doing SEO work. The number of sites competing for each search term were fewer, and the state of the art spamming tricks centered on white-on-white text and multiple title tags. Getting a top ranking out of the 50,000 results returned was relatively easy to accomplish because those 50k results were most often poorly optimized. Getting into the top 10 meant being in the top 0.02% of the 50k results, which is certainly not trivial, but easily accomplished when facing naﶥ competition. With a little effort site owners could do it themselves.
Now the tip of the iceberg is larger. Time has caused two things to happen: the SEO competition is trickier than 6 years ago, and the population of web sites is larger. There are now around 250,000 results for most 2-word searches, and the new sites are often tuned by SEO practitioners. Instead of needing to be in the top 0.02%, you now need to be in the top 0.005% of a more competitive group of pages. Such rankings are still possible, but beyond the ability of most site owners. You still need to be in the top 0.008% of all sites to be top 10.
But now we see that it is truly the tip of an iceberg. What we have never before seen is a massive amount of hidden content that previously resided behind the barriers inherent to dynamic content web sites. It has been estimated that the web is actually 500 times larger than the number of pages spidered to date. For the search engines the good news is that the 90:10 rule applies, and that by adding only 50 times more pages, instead of the 500 times predicted to exist as hidden pages, they will account for 90% of the frequently used content on the web.
For SEO practitioners, it means that rapid growth in the number of indexed pages is imminent. As a result, getting a top 10 ranking will soon mean getting a site ranked in the top 0.0002% of the results. Obviously this is not work for lesser SEO practitioners, and certainly beyond the capabilities of most site owners. In fact, I suspect that most SEO firms will be unable to satisfy their clients ranking requests (close, but no top 10) and there will be significant client dissatisfaction with SEO results, employing 3 or more SEO practitioners without success.
For web design firms, they will find that the rush to the web will come to a crawl. Many web designers will be hard pressed to find new business as prospective clients find search engine ranking beyond their financial reach. If so, I expect there to be renewed focus on alternate promotion activities such as PPC engines, ads, and yes, maybe even resurrected banners for the initial nine months or so for each SEO project. Now the numbers game starts. Suppose there are 200k results today to a 2-word query, and suppose there are only 50 times as many pages for each query.
I believe it is realistic to find ourselves with ten million pages in response to each inquiry within one to two years. Now suppose the average page starts in the middle (5,000,000), and that the average ranking can always be increased 90% with each consecutive "improvement". That means that after tweak 1 the ranking improves by 90% to 500k, tweak 2: ranking is now 50k, tweak 3: 5k, tweak 4: 500, tweak 5: 50, and tweak 6 may result in a top 10 ranking. Nobody can get 6 consecutive 90% gains facing increased competition from optimized sites without the right analysis tools and methodologies, and many tweaks may prove ineffective.
In fact, the effectiveness of consecutive tweaks diminishes, such that tweak one is 90%, two is maybe 75%, three is maybe 60% and so on. Remember, your competition is tweaking at the same time, and the search engines are constantly refining their algorithms to keep pace with this new content. And each consecutive tweak is more difficult than the previous due to the quality and quantity of the competition. This means that only the top SEO practitioners can ever attain a top 10 result for a meaningful keyword. The rest will just fade away.
Aside from the additional number of tweaks, each with a submission and spidering cycle of over three weeks (making this a much longer process than today, probably doubling the project schedule a year from now), the precision needed to rank a page well in one search engine will certainly disqualify that same page from a simultaneous top ranking in many search engines.
Pages that rank well today in many engines will find that their aggregated ranking will erode and sites will have to settle for ranking in only the three or four engines at a time. If a client wants other engines to rank their site, then they must tune additional pages, thus they will have to expand their content and Search Engine Optimization base to include many more pages within their site. Optimizing more pages is certainly the way to go, but it doubles or triples the work involved by the SEO practitioner. As a result, SEO practitioners have a much more difficult battle, they require much more sophisticated. integrated tools, and projects require more time.
They must optimize more pages, and thus they must inherently charge much more than today. If this is done top rankings are still very possible, but this becomes the realm of only the exceptionally competent (or very lucky) SEO practitioner. Expect a significant growth in the number of indexed pages and expect a fallout of those SEO practitioners that are no longer viable. You can also expect longer Search Engine Optimization schedules, expect fewer top rankings per optimized page (necessitating larger projects), and expect an increase in pricing of at least triple that paid today.
What this does to the entire web industry is to scare off those without the funds to participate in a competent SEO effort. What was once thought of as free now has a high cost-of-entry. And this will kill the web as a golden goose. It will cost much more to make money on the web, just like in a "real business".
The rewards are getting larger, but so is the cost. And as with the Emperors New Clothes, many SEO practitioners have been reluctant to discuss this transformation for fear of getting hurt (scaring off customers). I, for one, am not afraid to roll up my sleeves and do the hard work for the just rewards. But not everybody is as capable.
Many in the SEO industry are standing there naked, and it isn't a pretty picture. But it is time to expose the difficulties associated with SEO.
The moral of the story is that if your SEO practitioner doesn't show their actual client results, then look elsewhere, be patient and choose well. Feel free to visit our SEO Client Results now:
From AEONetInc website: www.aeonetinc.com
New Trends in Increasing Your Website Exposure
John Amburn
It is not the same old Internet any longer as far as advertising goes. There are new methods to promote your website that will advantage you by increasing your bank balance. What follows are five new methods of Internet advertising that people are using to drive clientele to their website. The basic idea that 'content is king' combined with correct keyword practice is the way to go. You will not be sorry using these methods of advertising.
The number one Internet advertising plan for drawing clientele to your website is the use of a blog. A blog is a perpetual online periodical on your individual views or information on related subject matters. People that read your blog are continually conscious of your thoughts and opinions, especially those about your company and products. The advantage of promoting your company through a blog is the fact that the search engines love blogs. Fresh new content and a few good keywords mixed in will push your site higher in the search engine rankings. People will see it and more clientele will flock to your place.
In your blog, be sure to add information of value such as products reviews, or general business advice. This draws consumer interest. Additionally, other bloggers may wish to connect with your blog, and you can draw in customers from their blogs. That will repeatedly feed your position and over time, client loyalty and trust will drive your website and feed new customers into your site. You can create blogs for free at blogger.com, or if you want to host your own blog, Wordpress is a viable option. Many web hosts have this script that can be installed from their control panel.
Though, with no RSS, or Really Simple Syndication feeds, your blog may be fated to be unsuccessful. RSS feeds work by aggregating your blog information and distributing it to the customer, who will need to have a web browser or special software that can read RSS feeds. Most any information can be sent through an RSS feed. The good thing about using a blog with a RSS Feed is that often your content gets to the media. A well-written blog with quality recommendations and advice lends you credibility in your business area. Be ready, you could have a journalist knocking at your door.
One more area in which you can add interest to your website is with the use of PHP coding. One of the drawbacks to by an RSS feed is that since it is a lively page ' the spiders will not catch it quick. For example, if it has to wait too long to directory it with the system whole, it will just move on. There are belongings you can do to work with the PHP language, and it will advantage you to learn how to do it. At least with the PHP, you can make your pages on the place look like HTML records.
Be sure and remember to use the text links too. Links to other great sites is a new publicity tendency you can use for more website contact. With SEO, Search Engine Optimization, companies use text link advertising to get their site into higher rankings. You can use auctions where you bid only on what you think you need, or through a brokerage, you can buy and sell text links. Just like with banners you can change trade links too.
Bookmark technology and methods to use them have come a long way. Most agree that getting an important person to bookmark your site will lead to prospect sales. People hardly ever ask for a customer to bookmark their place though. There are software programs that you can use to make book marking simple.
All you have to do is to provide a link and your customers can bookmark with no trouble. Some Java writing software will bookmark your site for your client. There is a small charge concerned for you. A simple 'Add This Site To Favorites' or 'Please BookMark Us' button is often enough to get the client to bookmark. Certain software will also add a special image when the client saves the site. You can do it yourself by creating a small 75X75 pixel image and upload it to your site with the name 'favicon.ico' This makes it easy to stand out from the other bookmarked sites. Pop-ups help you to get your client to bookmark too. New software will be remind your client to bookmark as they are leaving your site, and even to bookmark with their consent.
The Internet is a lively advertising experience. Consequently, the better you are at implementing its new advertising methods, the more profits you will make. So learn all you can about these five methods on new advertising trends and go grab some customers that will be with you for life.
About the Author: John Amburn is the owner of USA Business Net providing quality web hosting through both StonesThrowHosting.com.
5 Secrets to Effective Pay-Per-Click Advertising
Daegan Smith
With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out?
Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the attention of a typical website reader who spends no more than 30 seconds to read any given article online? How can you garner sales online?
One marketing technique is to be listed in search engines - but again, with thousands of companies offering the same products and services as you, how can your scream for attention be heard?
One technique is pay per click advertising, or PPC. You write out and place an advertisement in a search engine, list yourself under keywords of your choosing, and bid on the placement of your ads. This narrows your field to the people who are actively searching for your products and services.
If someone finds the ad and clicks it, that person goes to your website, and you pay the bid price. As a rule, the higher you bid, the higher your ad goes in the list of search results for a certain keyword, and the more people will go to your site.
PPC can be used to widen your reach, but it can be very expensive, especially if people click your ad only out of curiosity, or if you bid on more keywords than your budget can handle. However, PPC can get you customers and increase your profits. If done well, it can earn you money.
Here are five tips to get the most out of PPC.
Get Ten Specific Keywords.
If you are a company specializing in exercise equipment, don't select "exercise equipment" or "gym" as your keywords. Chances are, there will be hundreds of thousands of other bidders waiting to jump on those same keywords. Be specific. Try "treadmill" or "stationary bike." Select a maximum of ten words, just to test the waters and see how your potential customers respond. If the first ten keywords succeed in getting you a larger market, then research additional keywords which are not as specific. However, if your first try yields less than satisfactory results, then try another set of keywords if you can still afford it.
Write Your Ads but Write the Truth.
Most ad writers will broadcast their wares as being the be-all and cure all of all ills and pains. If they do this, web users will click on their ads and storm the site. This is well and good if the product or service will live up to the ad's promise - but what if it doesn't? A customer clicks, you pay, but the customer doesn't buy. You lose.
Write a succinct but accurate ad that doesn't sue vague language. Avoid using words such as "free," "low cost," "extremely effective," and "cheap." Tailor your ads to fit the keyword, and if you can, include your prices on the ads. This way, you will get a buyer who is ready and willing to purchase your product or service.
Budget Your Bid.
It's tempting to go all out and set your prices, especially if you think your product will sell. But what if it won't? Set a monthly budget of about $100 for your bids, and bid just right - bid too high and you will run out of money, bid too low and your ads won't show up.
Even if you believe in your product, keep within bid budget, and do not get into bidding wars, especially with another advertiser who has a much larger budget than you. Don't waste your time thinking about your bids. Instead, invest your time in designing what your ad is linked to, which brings us to:
Make Your Site a Professional One.
The standard rules of web design apply. Check your web content for spelling and grammatical errors. Update your web content regularly. Fix any broken links and images. Design your website so that it will be easy to navigate and load, so do not use Flash animation, as this will slow down your buyers' browsers. Link your ads to the exact place on your site where your product or service appears.
Know When to Stop.
PPC ad campaigns can lead more buyers to you, but take care to check profit against spending. If you have already spent double your advertising budget, but have had little or no sales, consider dropping your campaign. You can also measure your progress in clicks. A total of 300 clicks is average for any ad. If your ad has reached 300 clicks and you have made no sales yet, then terminate your PPC project.
Equally as important as knowing when to stop is knowing that all is not yet lost and you can still go on. Running a web-based business means investing time, money, and effort, so keep your PPC up and running as long as you are raking money in. PPC, after all, may first mean pay-per-click, but, if you're successful, can soon mean Profiting Perfectly in Cash.
About the Author: Daegan Smith is the leader of the fastest growing team of successful home business enterpernuers on the net. Find out how we're creating financial freedom all across the globe and how to get in on the action free at http://www.comlev.net.
Seven Red Hot Tips for Linking
Gareth Davies
1. Vary the keywords in your link 'anchor' text
Unless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sites to use periodically. Vary the anchor text slightly each time and by doing so you can cover more of your targeted key phrases. This approach can help your site rank for many keywords rather than just one or two.
If you do only provide one product or service on your web site it is still important to vary anchor text. If you sell 'blue widgets' then you could also use link text like 'cheap blue widgets' or 'blue widget store'. This means your links take on a more natural feel and are much less likely to be penalised or filtered out by search engines for being 'fake links'.
2. Set up your link information differently - create a link in context
Typically people set up their link information in a very similar way, however you could offer your link information with the hyperlink inside the description instead of at the beginning.
Imagine this is a description about your web site on a partner's link page. Instead of a typical hyperlink followed by a description you could write a sentence describing your web site and then place "your descriptive hyperlink" inside it.
One reason for doing this is that it reads more naturally and search engines may value the link higher as it reads more like a narrative. Many webmasters will be happy to accept this style even if some do not. To cover yourself offer the link in context as a second option along with your regular link information, that way if some sites can't support the layout you still get your link.
3. Vary where your links point
Try to vary where link partners point to on your site. It's fine to have the majority of links pointing into your home page, however it can be beneficial to have some links pointing to other key pages on your web site as well. Taking this approach balances out your linking and can help raise the profile of more pages on your web site.
4. How to find potential link partners from your competitors
If a web site links to your competitors it may also link to yours, and in order to find these potential link partners you can use search engines. Not so long ago Google was useful for getting a lot of back link information about a site. Recently Google's back link data is a lot less forthcoming and it now tends to show only a tiny percentage of the sites that are linking combined with a lot of internal link data. Whether the few web sites Google shows us are the ones it finds important or whether they are in fact red herrings we cannot say for certain. I would assume the latter.
Currently Yahoo is a better portal to check for backlinks. To generate a list of linking web sites on Yahoo simply go to http://www.yahoo.com and type the following into the Yahoo search bar. linkdomain:www.mycompetitorwebsite.com
This will deliver up to date link information as read by Yahoo. The only downside with the information is that one site may appear many times if it is giving multiple links.
5. Alternate your description text
This is often overlooked, but there is no real advantage to be had if the description text supporting your inbound links is always identical. To avoid the possibility of a description ever being seen as 'duplicate content' alternate it when you can. If you combine it with varied anchor text [as in tip 1] you're heading in the right direction.
6. Link to good related content from your web site
It seems like an obvious thing to say, but with so many people caught up in link exchanging you sometimes wonder if we're losing site of the basics. If you have something useful to say on your site and can back it up with a useful link to another web site then do so. Not every link has to be reciprocated. This resourceful linking will allow your visitors to read around the subject. Linking to informative related content is useful for visitors and search engines quite like it too.
7. Seek out directory links
Links from good web directories can be some of the best links you can get for your web site. Aaron Wall has a -directory of directories- at http://www.directoryarchives.com where you will find a great selection of search engine friendly directories. Some of the directories are free to get listed in whilst others may charge a fee.
About the Author: Gareth Davies is a web design consultant based in
Linking Strategies That Bring Results
Elizabeth McGee
Website link popularity is used to indicate how many other web pages link to your web page. It is calculated by counting the number of web pages that contain your link, also known as inbound links.
Proper website linking strategies can help you gain inbound links which in turn can greatly improve your search engine ranking.
For this reason, it's wise to maintain link popularity strategies as part of your overall search engine optimization efforts.
There are several linking techniques and strategies used to obtain inbound links. Here are a few popular strategies that just may bring you the results you need:
1. Reciprocal linking
This strategy involves exchanging links with other sites. You put their link on your site, they put your link on theirs. Probably the most common linking strategy, but there are a few do's and don'ts to keep in mind:
- Link only to sites that have a page rank.
It's my preference to link to sites that have a page rank of 4 or better, however lower ranking is certainly acceptable.
I don't, however, recommend linking to sites that have no page rank at all. Sites that are penalized by the search engines for spamming or other various reasons will not achieve page rank, therefore; if you link to them you are liable to be penalized as well. This is not to say that all PR0 sites are being penalized,
this is not the case at all, but since you have no way of knowing for sure, it's safer, in my opinion, to wait until the site gains some sort of page rank before you link to it.
- Look for sites with high page rank but few links.
The higher the page rank and the fewer the links, the better. Stay away from link farms, these are typically sites with low or no page rank and many, many links.
- Link only to like sites.
Link to sites that are related to your site's topic. If your website is about pet care, link only to sites that are about pet care.
- Include your best keywords in the title and description that you give to your reciprocal link exchange sites. This creates association between your keywords and your site.
- Place your very best link exchange sites on your home page.
Don't overload your homepage with links, however it's acceptable to include a few high page rank links.
- Try to make sure the links coming into as well as going out from your page are related to the content on your page. Also try to keep the text of the link itself related to your page's topic.
2. Write articles and submit them to sites that accept articles.
Submit your articles with your resource box containing your name and website address. Article sites often have high page rank. Also, if someone decides to use your article on their site or in their newsletter you've just received a new inbound link.
3. Write product testimonials for products you found worthwhile and make sure the testimonial contains your website address. You will not only gain an inbound link, you can draw traffic from those that read your testimonial.
4. Include your own website's navigation as a linking strategy.
Every page of your site should include links to the rest of your site. It's a good idea to include a site map as well. Keep all your site navigation links consistent on each page.
5. Create useful and unique content on your website that will compel others to link to you. This will not only help improve your link popularity but it will also satisfy the search engines and very possibly increase your keyword search ranking.
6. Join Forums. Ask questions and contribute your knowledge. This will allow you to place your site URL in your signature line, which in turn creates an inbound link for you.
About the author: Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales.
Key search engine optimization strategies
Elizabeth McGee
Smart internet marketing should include lots of different marketing methods but it should start with good search engine optimization strategies.
What are the best SEO strategies?
First of all, keep in mind that search engine optimization is a process. You won't achieve it overnight. Search engine algorithms are all different and can be quite complex comprising many different elements.
While it's not feasible to delve into the bowels of search engine algorithms, there are two basic optimization factors that play key roles in optimizing your site. They are typically referred to as on-page optimization and off-page optimization
On-page optimization refers to the elements of your web page that you can optimize yourself. Off-page optimization refers to the elements of linking and how your link partner sites link to you.
Let's discuss each of them
On-page optimization (website strategies):
- Each page of your site should have its own descriptive title tag, description tag and keywords. The keywords tag is seldom used nowadays, however each page should be optimized for a maximum of 3 per page, preferably one keyword per page.
- Be sure your title tag contains your best keyword or keyword phrase.
- Use header tags (h1, h2...) in the body of your page text.
Search engines look for structure and organization. Using header tags indicates good outline form.
- Bold your keyword or keyword phrase once. It's also a good idea to italicize and underline them once as well.
- Use keyword alt tags to describe an image used on your page. Since search engines don't index images, alt tags allow the search engines to recognize all your content. Be sure not to stuff them with lots of useless information. Use your best keyword or keyword phrase and keep it short.
- Include quality, informative content on each page and keep your content fresh and updated.
- Pepper each page of your site with your keywords Use your keywords in the first paragraph, the last paragraph and sprinkle them in between. Keep your keyword saturation at about 1-2%.
- Cross link each of your site pages by placing a navigation bar on each page. Be sure the title of each page contains what the page is about.
For example, if a page is about "jewelry beads," the page name should be "jewery-beads.html" or "jewelry_beads.html" and all the links to that page should be named 'jewelry beads' and set up as:
<a href="jewelry-beads.html">jewelry beads</a>
or
<a href="jewelry_beads.html">jewelry beads</a>
- Create a site map. Site maps act like a table of contents. Site maps can help search engines find, crawl and index all the pages in a website ensuring that no page is left behind.
Off page optimization (linking strategies):
Linking plays a large part in the optimization of your site so don't just link to any site. You should adopt a methodology in obtaining useful, quality links. Here's a few tips:
- Keep the majority of your links to sites that have a similar theme as your site. Be sure the site complements your site. It should be one that you would use and recommend.
- Links should be slow and gradual. A sudden burst of links could indicate spam to a search engine.
- The higher the page rank of the page your link is on, the better. This doesn't mean you shouldn't link to pages with a low page rank, however the higher the
page rank the better it is for you.
- The title of the page your link is on should be something other than 'links.html'. If possible try to ensure it has some relevance in meaning to your site.
- When exchanging links, be sure to submit your best keyword in the anchor text.
Good Luck!
About the Author: Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted Marketing Tools, enhance customer service, build confidence and increase sales. Get her Free Tips newsletter at: http://www.pro-marketing-online.com
85% of websites are found from Search Engines